The guy who's made space tourism a reality is pit against the homeland of IKEA over....an index.
By Ryan Skinner (email)
So, despite coverage from a handful of major news organizations, Richard Branson's own clean shipping index seemed to kind of tank. The industry itself seems to think it, well, sucks.
Into the breach comes....Sweden! A couple of scientists from Sweden have apparently constructed their own comparative green shipping index. And, unlike the usually ever-so-media-savvy Branson, they made a little video about it. My response on seeing it: Neat-o!
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