12 zippy articles to give any shipping professional the ultimate social media head-start
By Ryan Skinner (email)
Over the past two years, I have done my best to cover everything that moves in terms of social media and the shipping industry. This has resulted in 12 posts that, together, form the ultimate shipping social media primer. So, without further ado, here goes:
Social Media Basics
- Top Social Media Entrepreneurs in Shipping: These eight guys are shipping's social media pioneers.
- Biggest enterprise social media brands in shipping: Eight companies that have been doing it right.
- The state of social media in shipping: Five steps to social media in shipping ninja-hood.
Social Media Best Practice
- All-a-twitter: A chat with Lloyd's List's Mark Warner: Not with LL anymore, but good stuff nonetheless.
- A chat with Brett Keil - shipping's LinkedIn superuser: The guy's started shipping's best discussion forum. Respect.
- Shipping blog outreach: It happens. Really. - One shipping guy knows the new PR. Here's what he thinks.
- First-mover opens up in-house expertise to social network: TMC Connect created an online forum. Would they open it?
- Twitter: Special marketing sauce at maritime brokerage: FIS shares their approach to winning with twitter.
- gCaptain and the power of community: a chat with John Konrad: Shipping's blogger godfather opens up....
Social Media Tools
- Shipping in social media: Your twitter starter kit: A touch outdated, but still pretty good. Also see Coracle Voice's Who's Who in shipping twitter
- Six ways to start LinkedIn shipping discussions that succeed: This can be done right, and it can be done wrong. Do it right.
- 5 steps to empower your marine sales force using social media: Some quick and easy tips to big-time success.
- Define your business world: Wikipedia & Shipping: Don't get left behind. Talk about your technology on Wikipedia. Your competitors are already doing it.
Want to know more? Contact me. I love to talk about the topic, and I'm easy to talk to (in other words, I won't beat you over the head with a sales pitch...right away).