By Ryan Skinner (email)
Ad networks are common to many industries, but the shipping industry has yet to see much use of them. Basically, these facilitate the advertising transaction between web publishers (who own sites) and advertisers. Usually the advertiser describes what it's after and the ad network tries to facilitate that need, by buying space and automating the advertising process, then returning statistics on performance.
Mark Warner, who led up digital efforts at Lloyd's List for many years, has now launched a unique start-up under ShipServ's management to create an ad network for shipping sites and shipping advertisers. I asked Mark for an interview, and here's most of that chat. (It lasts about 7 minutes).