Digibooths: High-tech stands at low-tech prices

ShipTek 2010's new concept, digibooths, makes the sales reps' baggage lighter

By Ryan Skinner (email)  

We all like plug and play. Now our friends at MarineBizTV introduce their own take on plug and play for exhibition stands. The digibooth is, according to Arun Menon, a three by three meter stand space with installed DVD player and plasma screen.

Fancy name for a pretty straightforward little offering? Maybe it's the magic of marketing, but there's more to it. I like the idea of salesmen parachuting into exhibits with a slim briefcase, and calling up interactive presentations at the flip of a switch. More has been made of less. Go digi at ShipTek 2010 then.