An interesting little piece of tech news leaves big questions, answers are found.
By Ryan Skinner (email)
Few who read any maritime news will miss a recent piece of news from Drydocks WorldDubai: "Drydocks World-Dubai installs Advanced Grounding Avoidance System on BP Shipping vessel". Search the headline and you'll find 200 re-hashings of the same press release.
The story in <50 words: BP Shipping has developed an echo-sounder based system that can scan the water column one kilometer in front of a vessel, in order to catch shallows sooner and avoid groundings. A trial system is being installed now on a BP Shipping tanker at Drydocks World-Dubai.
The press release, issued by Drydocks World (probably via a Dubai-based PR agency), stresses the expertise of the yard in installing the system. For the fleet manager who is planning a dry-docking in order to install a unique piece of kit, the intended response is: "Wow. Perfect."
Everyone else is left with a few burning questions: Why would BP Shipping install such a thing? How does it work? Will it actually prevent groundings? None of the media outlets that purveyed Drydocks World's news sought to answer these questions. A little rooting around BP Shipping's web-site, however, turned up this March 2009 article (see pages 8-9) in their house magazine, which goes a long way to answering the questions.
No blame to Drydocks World here; they do their best to publicize a piece of news that can earn them business. The media that carried the news could spend ten minutes to dig up a more interesting story, but - with the swooning ad sales and down-sizings shaking the church of journalism - one shouldn't be surprised.
Only slightly related: Another press release, this one from ShipServ, struck me as compelling, if perhaps a little unsophisticated and self-promoting in a way that will quickly get chopped down in media where real editors really edit the releases.